Consumers willing to pay more for brands committed to As part of the trade off, consumers are willing to pay more for products that use sustainable processes. Customers with Sustainable Mindset: A New Era of Sustainability Sustainability Is a Value That's Changing Consumer and ... - Insider 3 Coffee cups, palm oil, and single-use plastics are some recent products to face public discussion, which leaves businesses rethinking both the sustainability of their materials and processes, and the environmental impact and recyclability of their products. This industry has seen consistent growth over the past few years, and this trend is likely to continue in the coming years. Almost three out of four respondents were willing to spend extra for sustainable offerings. Majority of online consumers Nielsen's "Doing Well By Doing Good" report identifies how much consumers care about corporate social responsibility, and how that converts to consumption.. An online poll of 30,000 consumers in 60 countries reveals consumers across the globe are increasingly more willing to pay higher prices for sustainable products and services than they were in 2011. A pre-pandemic study conducted by Nielsen showed that consumers are willing to pay extra for sustainable products and that the trend is rising. Research: Actually, Consumers Do Buy Sustainable Products
Low cost is always good